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Privacy Policy

Privacy Policy for IDENEL

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Last Updated: September 14, 2026

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1. Introduction

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Welcome to IDENEL, a professional skincare brand operated by SR BIOTEK ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and disclose your information when you visit our website.

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2. Information We Collect

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To provide an exclusive experience for professionals and to manage our business operations, we collect the following types of information:

  • Personal Identification: Name, contact information (email address, phone number), and country.

  • Professional Credentials: To verify eligibility for our "Members Only" professional content, we collect doctor’s licenses, clinic/hospital information, and other professional certifications.

  • Usage Data: IP address, browser type, and your journey through our site (tracked via tools such as Google Analytics and Hotjar).

  • Communication Data: Information provided through inquiry forms or direct email correspondence.

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3. How We Use Your Information

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We use your data for the following purposes:

  • Professional Verification: To verify your professional status and grant access to restricted areas such as the B&A Library and Altum Academy.

  • Customer Support & Sales: To respond to your inquiries based on your region and the nature of your request.

  • Service Optimization: To analyze user behavior and improve website navigation, ensuring a seamless professional experience.

  • Marketing & Collaboration: To process influencer collaborations and send updates on our technology (ALTUM™, PEPTAXEL™) and events.

  • Partner & Representative Support: To connect you with our authorized partner clinics or independent sales representatives in your region so they can respond to your inquiry, answer your questions, and provide local support and demonstrations.

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4. Data Storage and Platform

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Our website is hosted on the Wix.com platform. Your data may be stored through Wix.com’s data storage, databases, and general Wix.com applications on secure servers behind a firewall.

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5. Cookies and Tracking Tools

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We use cookies and tracking technologies (e.g., GA4, Hotjar) to monitor site activity. You can manage your cookie preferences through your browser settings.

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6. Third-Party Sharing

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We do not sell your personal data. We share your information with (a) necessary third-party service providers (such as Wix and CRM tools) who help us operate our business, and (b) our authorized partner clinics and independent sales representatives, where relevant to your region or inquiry, so that they may follow up with you and provide local support. These partners are contractually required to use your information only to respond to and support your inquiry on our behalf, and not for their own independent purposes.

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7. Your Rights

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You have the right to access, correct, or request the deletion of your personal data. Please contact the relevant department listed below to exercise these rights.

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8. Contact Us

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For inquiries, please contact the appropriate department based on your needs:

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